August 5, 2015 - Resource Recycling
APR Member Highlight: The Procter & Gamble Company
Procter & Gamble to increase recycled content in fabric care containers
Global consumer products company Procter & Gamble plans to boost the amount of post-consumer resin in its Fabric Care line of product containers.
Procter & Gamble (P&G) will boost the recycled content to up to 50 percent for 230 million containers, which represents a portion of the Fabric Care containers, P&G announced. The containers will hit store shelves starting in 2016. They include the brands Ariel, Dash, Lenor and Unstopables.
The move will mean using an additional 4,190 tons of post-consumer recycled plastics per year, according to the press release. The announcement covers both HDPE and PET containers, Global Fabric Care Sustainability spokesperson Katrin Meincke told Plastics Recycling Update.
P&G currently uses at least 25 percent PCR in various categories of product containers, including laundry detergents, fabric softeners, hard surface cleaners, and others, she said. Starting next year, bottles on shelves will range from 25 percent to 50 percent PCR. In the U.S., Downy Unstopables containers, for example, will increase from 35 percent to 50 percent PCR, Meincke noted.