January 19, 2015
APR Member Hightlight: Avery Dennison
L'Oreal and Avery Dennison Collaborate to Reduce Environmental Impact of Labels
MENTOR, Ohio, January 13, 2015— L’Oreal Americas (OR:EN Paris) and Avery Dennison (NYSE: AVY) are collaborating to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.
The collaboration has already produced a comprehensive Avery Dennison Greenprint™ assessment showing how thinner label materials can reduce environmental impacts. Avery Dennison Greenprint™, a screening lifecycle tool launched in 2010, is the first of its kind in the label industry.
“We strongly believe in a sustainable supply chain, and this is ingrained in our business practices,” said David Wolbach, assistant vice president – Packaging Hair – L’Oreal Americas. “However, to achieve the ultimate goal of reduced-impact materials, we cannot work alone. It is essential that all facets of the value chain – material suppliers, printers, consumers, and recyclers – collaborate together to establish a clear and transparent low-impact product stream globally.”