The Association of Plastic Recyclers

Innovation Insight – Digimarc

Digimarc develops high-tech solutions featuring digital watermarks in order to increase the recyclability of plastics and improve the sustainability and functionality of today's diverse packaging portfolios. As companies look to engage more with consumers, digital watermarking offers a unique interaction with the product and ultimately the brand. Almost imperceptible to the naked eye, but eminently readable by smart phones and tablets, the Digimarc barcodes make the package itself the passport to sustainability. 

Read the full article from Sustainable Packaging News.

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