July 24, 2020 - Beverage Industry
APR in the News
Sustainability trends drive innovation for labeling materials
“Unless someone like you, cares a whole awful lot, nothing is going to get better. It’s not.” As part of the closing monologue from the Once-ler in Dr. Seuss’ “The Lorax,” the statement professes the importance of caring deeply and spreading the message to spark true change. As consumers and brand owners show the ever-increasing priority that sustainability has commanded, label suppliers are working to address this need state and are driving that important change.
“Sustainability trends continue to gain traction and have translated into thinner materials (downgauging) as bottles have been lightweighted, material that use post-consumer recycled (PCR) waste content, and developments with material to support recycling efforts such as recyclable and floatable labels,” says Gwen Chapdelaine, marketing director for Fort Dearborn Co., Elk Grove, Ill.
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