FOR IMMEDIATE RELEASE – June 8, 2016
Contact: Kara Pochiro,
APR Communications Director
UPDATED APR DESIGN® GUIDE FOR PLASTICS RECYCLABILITY UNVEILED
Industry’s Most Comprehensive Plastic Packaging Design Resource
Increasing supply and enhancing the quality of the plastics recycling stream are two primary goals of an updated resource guide unveiled this week by the leading technical authority on plastics recycling. The Association of Plastic Recyclers (APR), the international trade organization representing the plastics recycling industry, presented the new and improved APR Design® Guide for Plastics Recyclability at its June Membership Meeting in San Antonio. The design guidelines outline detailed steps for packaging and design engineers to consider the implications of new products or containers in the recycling process.
“The APR Design® Guide for Plastics Recyclability is the most comprehensive and user-friendly resource outlining the plastics recycling industry’s recommendations in the marketplace today,” commented Scott Saunders, GM of KW Plastics, Recycling Division and Chairman of APR. “The content has been updated to more accurately reflect today’s North American plastics recycling infrastructure.”
The goal of the APR Design® Guide is to have packaging designed that is compatible with the recycling infrastructure. “One of the biggest challenges facing plastic recyclers are containers that come through the stream that may have a negative impact on recycling,” stated Steve Alexander, APR President. “APR firmly believes that companies want to design packaging that is recyclable and sustainable. Both recyclers and product manufacturers often do not realize the implications of new products, until they have been brought to market, made it through the collection process, and contaminate the recycling stream.”
The APR Design® Guide is now more user friendly, aligned with APR test protocols, and provides a variety of additional resources. It specifically addresses plastic packaging, but the principles can be applied to all potentially recycled plastic items. It is organized by individual resin categories, which are then divided into design elements such as color, dimensions, labels, inks, and adhesives.
The APR can provide these resources directly to packaging professionals through the APR Design® Guide for Plastics Recyclability Training Program. Each session is customized to meet the specific needs of each company through pre-training conference calls and questionnaires. Training typically addresses the plastics recycling process, design for recycling principles, case studies based on specific packaging, and additional resources.
“As the Voice of Plastics Recycling®, APR strives to solve industry challenges and communicate the value of postconsumer plastic resin,” commented John Standish, APR Technical Director. “If products are designed with recyclability in mind, it allows the plastics recycling industry to help consumer brand companies meet their sustainability goals, while boosting supply and enhancing the quality of the plastics recycling stream.”
Email APR's Technical Director, John Standish, for more information about the APR Design® Guide for Plastics Recyclability Training Program