March 23, 2017 - Your Bottle Means Jobs Press Release
Recycling Bottles Creates N.C. Jobs
Increased demand for recycled plastic bottles by Carolinas plastics recyclers brings about the debut of the Your Bottle Means Jobs multimedia campaign to Raleigh-Durham, NC region.
March 20, 2017 - Increased demand for recycled plastic bottles by Carolinas plastics recyclers brings about the debut of the Your Bottle Means Jobs multimedia campaign in the Raleigh-Durham, NC region. On March 20, 2017, Triangle area residents will hear radio ads and see billboard and digital messages demonstrating that ‘Your Bottle Means Jobs’, a campaign sponsored by the Carolinas Plastics Recycling Council (CPRC). The campaign urges households to pledge to recycle at least two more plastic bottles a week to help create jobs in this region. Those pledging on-line to recycle plastic bottles at www.yourbottlemeansjobs.com as well as at local events staffed by volunteers of the CPRC will allow participants to enter into a prize drawing. To determine success, staff will collect data to measure how many pounds of bottles that were recycled during the Raleigh-Durham, N.C campaign run.
The Carolinas are home to over 3,500 jobs at companies making automotive, textiles, and consumer products from recycled plastic bottles but almost all these bottles are purchased and imported from elsewhere including Mexico, Canada and bottle bill states while Carolina household throw away more than 3 billion bottles each year. The Your Bottle Means Jobs campaign addresses the immediate need to educate the public about recycling’s economic impact and increase the amount of bottles recycled in the Carolinas.
According to a recent study from national plastics recycling consulting firm More Recycling, local and national recycling rates have remained stagnant. North and South Carolinians put 70% of the plastic bottles they use in the trash can rather than in their recycling cart.
“If each household in both North and South Carolina recycled just two more bottles a week, we would have potential to create 300 more jobs all along the supply chain from recycling sorting plants to processors and retailers who sell clothing, carpet, plastic pipe, lumber, toys and other products made from those bottles. Factories and processors in both states depend on good quality post-consumer recycled bottles, and this manufacturing process starts in the recycling cart at the curbside of every Carolinas’ home,” said Carolinas Plastics Recycling Council staff, Chantal Fryer. “Large scale plastics recyclers have strong, consistent demand for bottles. For instance, in Reidsville N.C., both Unifi who processes water bottles made from a polyester called Polyethylene Terephthalate (#1 PET plastic) and Envision Plastics who processes High Density Polyethylene (#2 HDPE plastic) bottles like milk jugs or detergent bottles need residents to recycle more bottles as resource to manufacture new products that we use every day.” Fryer added, “No plastic bottle should end up in the landfill in the Carolinas when there is the demand for recycled bottles in our region. The Your Bottle Means Jobs campaign bridges the gap in recycling messaging between industry and the household.”