Oriflame opts for Albéa Greenleaf 2 tube for oral care relaunch

Swedish beauty group Oriflame has chosen the Greenleaf 2 tube technology from Albéa for the global relaunch of its Optifresh toothpaste line.

The Optifresh brand now features five ready-to-be-recycled high-density polyethylene (HDPE) tubes with screw caps that leverage the proprietary technology, which has an even thinner web and up to 20% less virgin plastic in the sleeve.

The Albéa technology enables the tubes to be recycled wherever local collection programmes are available and the second-generation tubes are recognised by the Association of Plastic Recyclers (APR) in North America, as well as by RecyClass and SUEZ.circpack in Europe. These certifications confirm that the tubes can be recycled within the existing HDPE bottles recycling streams.

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