APR Demand Champion

January 25, 2018 - Waste360


Big Corporations Sign On to Revitalize North American Recycled Plastics Market

The Association of Plastic Recyclers (APR) has a new plan to increase demand for recyclable plastics in North America, and with help from The Recycling Partnership, it is calling upon manufacturers and retailers to make it work. Companies joining the Recycle Demand Champions initiative will instruct their vendors to use post-consumer resin (PCR) in the supplies they buy and use in their operations.

Target, Procter & Gamble, Keurig and Campbell’s are among the first to have signed on. There are 10 companies so far, with more that have committed and will be announced at APR’s conference in February.

“This new program is not about asking manufacturers and retailers to use PCR in their own packaging. Rather, we have thought of a new pathway,” says Steve Alexander, president of APR. They all have carts, crates and other materials they use in manufacturing and distributing products. Using PCR in these processes is another option to boost demand. It’s something a lot of them have not thought of, and we are trying to shift the paradigm by getting them to think about incorporating recyclables in what they use every day.”

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