Boost your eco credentials with sustainable labels – here’s how
Your brand is likely facing immense pressure to step up your sustainability game. Not only do major retailers have imminent sustainability requirements for their suppliers, but investors have a heightened focus on the environmental, social and governance (ESG) measures of the companies in their portfolios and customer scrutiny misses nothing.
Sustainable packaging is a complex topic — entire books have been written on the subject. This isn't a book. It's a quick "how-to" manual for brands looking for actionable steps they can take today to switch to more sustainable labels. I'll first detail why sustainability is important, and then I'll address how to overcome five common obstacles to sustainable labelling initiatives.
